# Amélia Steunou

> Service and product designer in Hong Kong, working across cultures, screens and teams. Research, service design and product design: digital when it should be, human throughout.

- Current role: Web designer at Cycloid (French software company: internal developer portal and platform), Nov 2024 to present, sole web designer, remote from Hong Kong
- Based in: Hong Kong
- Languages: French (native), English (fluent), Mandarin Chinese (intermediate, HSK4)
- Education: Master's in Service Systems Design, Aalborg University (with honours); Master's in Intercultural Digital Strategy, ISIT Paris (top of the class)
- Publication: chapter on cultural sensitivity and empathy in service design, in Empathic Service Design (Bloomsbury, 2025)
- Work status: Hong Kong dependant visa, no sponsorship required
- Contact: ameliasteunou@icloud.com · https://www.linkedin.com/in/ameliasteunou

## Experience (dates as on the CV)

- Cycloid: Web designer, Nov 2024 to present
- Service Design Lab, Aalborg University: Research affiliate, 2023 to present
- Affecture: Service designer, Apr 2024 to Jul 2024
- Howdy: UX/UI designer, Sep 2021 to Jul 2024
- EIVEE: UX designer, Sep 2022 to Dec 2022
- make!mpact: Product manager, Nov 2020 to Jul 2021
- Education: Master's in Service Systems Design, Aalborg University, 2021 to 2023; Master's in Intercultural Digital Strategy, ISIT Paris, 2019 to 2021

## Pages

- [Home](https://ameliasteunou.com/): introduction, core expertise and selected work
- [Work](https://ameliasteunou.com/work/): all case studies, filterable by field
- [About](https://ameliasteunou.com/about/): background, answers to common interview questions, work history and education
- [Publications](https://ameliasteunou.com/publications/): writing on cultural sensitivity and empathy in service design
- [Résumé](https://ameliasteunou.com/resume/): the CV, also as a PDF at https://ameliasteunou.com/cv.pdf

## Case studies

- [Cycloid: Organic search at an all-time high following the website relaunch](https://ameliasteunou.com/work/cycloid/): How I migrated, redesigned and relaunched cycloid.io with AI as Cycloid's sole web designer: +57% organic search, demo-request conversion tripled.
- [Howdy: Turning team wellbeing into data managers can act on, and employees can trust](https://ameliasteunou.com/work/howdy/): UX/UI design for Howdy, a Danish workplace wellbeing platform: a manager portal people can trust, +19% user satisfaction, access control from 10 clicks to 3.
- [Du Bubble Tea: One brand, two services, each designed for its own culture](https://ameliasteunou.com/work/du-bubble-tea/): Service design research across Copenhagen and Beijing: one bubble tea brand, two services, each shaped by how its own customers order, sit and share.
- [EIVEE: From Power BI dashboards to EIVEE's own product, launched in three months](https://ameliasteunou.com/work/eivee/): UX research and MVP design for EIVEE, bringing procurement and sustainability data together: launched in three months, +32% positive client testimonials.
- [More Music Technologies, Musikundervisning.dk: A music-lessons marketplace that keeps students after the first lesson](https://ameliasteunou.com/work/musikundervisning/): A service design proposal for Denmark's music-lessons platform: a community that matches students with the right teacher and keeps them playing.
- [Make!mpact: Freemium to premium in four months, leading a team of twelve](https://ameliasteunou.com/work/make-impact/): Product management and UX at Make!mpact: freemium to premium in four months, a new onboarding with +25% user conversion, and a team of twelve.
- [Publication: A toolkit, then a published chapter, on where culture enters the design process](https://ameliasteunou.com/work/cultural-sensitivity/): Where culture enters the service design process: a toolkit for designers, developed into a chapter in Empathic Service Design (Bloomsbury, 2025).